This article contains tips for improving landing page conversion. They are not exhaustive, but cover what I consider to be most important in conversion after you have solidified a good reason for people to fill out your form...
 

Looking to help establish brand credibility and awareness in the City of Huntsville, Ala., WBB turned to Strategic to launch an online property that will establish the company as a part of the Huntsville community and provide a vehicle to reach out to residents and prospective customers in the region. Huntsville is tabbed as a region primed for tremendous growth through the Department of Defense’s Base Realignment and Closure (BRAC) program.

The planned “Celebrate Huntsville” Web portal, which is currently in development by Strategic, will ingrain WBB in the greater Huntsville community. The editorial direction of the portal will focus on news, events and other information of interest to new and current residents of Huntsville. The site will also provide a publishing platform for WBB news, job listings and other information.

“The Department of Defense’s BRAC program has the City of Huntsville poised for fast growth and rapid expansion,” said J. T. Morris, senior vice president at WBB. “Strategic’s vast experience in aligning social media properties with sales to help drive deal flow and deal capture will be instrumental in helping WBB capture the additional business opportunities that will result from the increasing military presence in Huntsville.”

Sarah Clark-Lynn, a senior associate at Strategic, said, “Strategic is excited to have the opportunity to work with WBB to establish the first ever regionally-focused social media initiative for a public sector-focused consulting company. Strategic’s impressive public sector social media and public relations portfolio makes the firm uniquely qualified to assist WBB in reaching their sales goals in the rapidly expanding Huntsville market.”

Strategic’s representation of WBB extends the agency’s work representing technology and management consulting companies that sell to government agencies. The agency’s other public sector-focused consulting clients have included BearingPoint (now part of Deloitte LLP), Stanley and Monster.

About Whitney, Bradley & Brown, Inc.
Based in Reston, VA, Whitney, Bradley & Brown, Inc. (WBB) is a 100% employee-owned technical and management consulting company providing unique, creative

Established in 1981 by J. Richard Brown, the company has more than 350 employees and $87M revenue. The company’s hallmark over its almost 30 year history has been the capability to bring the end user, requirements and acquisition staff, and industry closer together with the goal of improving the development of systems and the optimization of resources, including human capital.

WBB remains committed to staying abreast of customer needs, issues and tactics, and to optimizing requirements, acquisition and industry processes to bring customers the best possible systems, at the lowest cost, in the shortest possible time.

For more information, visit http://www.wbbinc.com.

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is the only public relations consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, telecommunications and healthcare organizations achieve measurable return from social media marketing programs. The agency’s client roster includes respected brands like
BearingPoint (now part of Deloitte LLP), British Telecom (BT), Inmarsat, Microsoft, Monster, NeuStar, Sun Microsystems and TANDBERG.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients. For more information about the agency, visit

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To learn more read the Forex Sublime Champions Review.

It goes something like this, I have a Foursquare profile and every time that I go to a supermarket, clothing store, golf course or wherever – I’ll check-in using my mobile phone. Each time that I check in to said establishment, I’ll receive points and hopefully, a new badge. But, the highest tier is to be awarded mayorship of a certain establishment by having the most check-ins. I can see my friends’ scores, gloat if I have more points than them and try to knock them off of their throne as mayor. But the ultimate reward for me? If a certain place will offer freebies for my participation and loyalty for their store, or I can find a promotional deal through the shared tips section.

The freebies expose an opportunity that I, and others in the Millenial generation, love. In fact, a recent study from ROI Research showed the statistics of social media participants whom expressed a strong desire to obtain more printable coupons (49%), notifications of special deals (46%) and information about products (35%).

This is the translation for marketers. Foursquare is growing at a rate of approximately 150,000 people per day and about 1 million check-ins per day. When users check in, their location can be shared through their social networks on Facebook or Twitter. This relays into on-the-spot customer feedback and a higher growth rate for sales. If you reward them, they will come.

All geo-social games, like Foursquare, are growing faster than ever expected. The key to success is to be involved in the game and make customers happy – the ultimate win-win.

My client NeuStar explores the impact of  technology on mobile marketing and advertising campaigns run by consumer-oriented brands in this new blog.  Take a look...let me know what you think.  Are there any topics or issues we should cover?